Sunday, November 15, 2009

Keyword Research

SEO may be the answer to the age old question of which method of traffic generation should I use? SEO or Search Engine Optimization is guarantee to long-term website visibility and ranking. Now when you combine the power of good seo with the intent of locally marketing your product or service you are setting yourself up for complete domination of.

When promoting your company locally it becomes increasingly more achievable to get to that highly- sought after front page. When you are on the front-page of the search engines your business is more likely to be seen by consumers looking for what you have and giving you more of a chance to make the sell. There are several factors that will help propel you to the front page and we will talk about them briefly.

Keyword research is at the heart of good seo. This is probably the most essential element of the SEO processes and crucial. You must find the right keywords that consumers are using to browse the net to find your product or service.However, these keywords are not going to just jump off the page into your content, you have to do some research to find them. In order to find them you will have to do a little research, usually called keyword research.

When performing keyword research it is important to remember that not all keywords are equal. A keyword is a term used to retrieve documents in an information system such as a catalog or a search engine. There are literally billions of search words and phrases that are available for people to look upon and gain information.

The term 'long tail' was is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is something like "Macon Internet Marketing Specialist" while a short wail keyword is something like "Internet Marketing". Long tail keywords are said to be more of direct keyword because if a searcher is going to go thru all the trouble to type in exactly what they are wanting to find chances are they will make a purchase.

Jimmy R Williams is an Online Website Promotion Specialist. If you want to succeed in local marketing, download your free traffic guide on how to use the internet to Double or Triple your website traffic within the next 30 days. Available for the next 24 hours only, click below for instant access:

http://www.themethodicalmarketer.com

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