Sunday, July 20, 2008

Beef Up Your EBook

So you've finished creating ebooks and you want to launch them to the world. Only one problem...it seems a little thin. The content is great, but you wish it had more "bulk".
Adding bulk to an ebook is a great way to increase customer satisfaction which leads to fewer refunds and higher profit margins- something people publishing ebooks have to think about. In fact, skimpy pdf ebooks are the number one reason people return information products. So how do you beef up your PDF e-books? How do you put your ebook on steroids and have it busting at the seams with value?
First, add a table of contents. I am always surprised at the number of ebooks that don't have a simple table of contents. Not only will it help your customer find his way around, it also adds about 2-3 pages to your ebook!
Second, add a list of resources in the back. All of the web sites, blogs and forums you visited to research your ebook should be put in a resources section in the back. You can also put all of the print books that you find helpful as well. Face it. There are tons of resources dealing with the topic of your ebook that you know and your customers don't. List those and you will provide a valuable service for them.
Here's a short list of things you can put in the resources section: - List of books on your topic - List of magazines on your topic - List on videos form YouTube on your topic - List of web sites on your topic - List of blogs, Yahoo groups and forums on your topic
If you really want to bulk up your resource section and make it valuable to your customers, then put a short description of each resource right under the link. Tell your reader why you like that resource and what it's best used for. People don't just want a link, they want to know how to use that link!
In my next article I will give you three more strategies to adding bulk to your ebook so you satisfy your customers and reduce your refund rate. Publishing ebooks with true value and lots of content is quite easy when you follow these strategies.

Stephen Beck teaches you that publishing ebooks can create a "cash on demand" online business. Creating ebooks has never been easier when you watch Steve's free videos by clicking either of the links.
Article Source: http://EzineArticles.com/?expert=Stephen_R._Beck

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